Role positioning and objectives of Digital Marketing Manager: 

The role is responsible for developing and implementing marketing strategies that promote a company product, and services through various digital marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.

What you will be accountable for:

As a Digital Marketing Manager, you will be accountable for:

• Design and execute digital campaigns on platforms such as Facebook/Instagram, Google Ads (Search/Display), YouTube, Twitter, LinkedIn, and TikTok.
• Analyze KPIs, data, and campaign performance proactively to efficiently optimize the campaign.
• Create digital media content concepts in collaboration with the creative team, including graphics, videos, and audio.
• Work closely with the account manager to ensure that the important accounts and clients comprehend the procedure, status updates, and strategy.
• Report on campaign updates, important KPIs, and the application of the strategy on a regular basis to the management team.
• Collaborate with the client services team to actively solve and troubleshoot problems.
• Create content ideas for your website, content calendar, and social media.
• Create campaigns that are focused on ROAS and ROI-related objectives (and avoid vanity metrics in general).

Essential experience, skills and knowledge:

• Knowledge of Google Analytics, Google Tag Manager, and Google Data Studio.
• Google Search/Display certification is required.
• Being Facebook Blueprint certified is a plus.
• Preferably, hold a bachelor’s degree in business administration (BBA) or computer science (BCS).
• Exceptional communication skills, unwavering attention to detail, and a natural desire for teamwork and integration.
• Ability to multitask and manage numerous projects at the same time.
• Strong understanding of TOFU/MOFU/BOFU, as well as a thorough understanding of various buyer journeys and buyer personas.
• Solid knowledge of Google Sheets, Microsoft Excel, and other spreadsheet programs.

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